The first time everyone smells this soap, they usually say, "OOOH My Gosh... This smells good enough to EAT!!" It's wonderful. One of my best sellers as well. Smells very similar to Jergen's Cherry Almond, or even Maraschino cherries. Leaves an enticing and subtle scent on the skin, and Powdered Organic Oats soothe and moisturize. This is the first soap that I usually suggest as a gift if you don't know what scent the receiver would like. I have yet to meet someone who just does NOT like this soap, so it always makes for a great gift.